We helped Crazy Egg improve adoption and retention by understanding what drove their customers to sign-up and continue using the app

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10+ years of quantitative data didn't contain the answers Crazy Egg's team needed

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"We didn't fully understand what people were using Crazy Egg for and what behaviors we wanted to influence when we designed the next version of the app."

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From the product experience to sales and marketing, we mapped out where users were getting stuck & where they were getting value from the app

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The assumptions generated helped us run 147 lifelike simulations with real Crazy Egg customers in order to identify how to improve the app experience

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The CrazyEgg team hasn't needed to substantially change the app in 4 years because it hit the mark the first time.

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"Adoptel's process is a lot faster, more efficient, and has a higher likelihood of hitting the mark when we actually release it to customers. I wouldn't want any other process."

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