September 29, 2016

Optimizing engagement & upsells for Crazy Egg

Customer Story

Optimizing engagement & upsells for Crazy Egg

Customer Story

Optimizing engagement & upsells for Crazy Egg

We helped Crazy Egg improve adoption and retention by understanding what drove their customers to sign-up and continue using the app

10+ years of quantitative data didn't contain the answers Crazy Egg's team needed

"We didn't fully understand what people were using Crazy Egg for and what behaviors we wanted to influence when we designed the next version of the app."

From the product experience to sales and marketing, we mapped out where users were getting stuck & where they were getting value from the app

Crazy Egg's Customer Journey Map with Assumptions

The assumptions generated helped us run 147 lifelike simulations with real Crazy Egg customers in order to identify how to improve the app experience

We created 147 lifelike simulations & tested them with real customers.

The CrazyEgg team hasn't needed to substantially change the app in 4 years because it hit the mark the first time.

"Adoptel's process is a lot faster, more efficient, and has a higher likelihood of hitting the mark when we actually release it to customers. I wouldn't want any other process."

Hiten Shah, Founder of Crazy Egg