When HelloBar approached Knurture, they felt that they needed an upgrade. They had been receiving feature request for deeper integrations with email service providers, but didn't know why.

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First, we used several research techniques to understand their users' motivations.

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HelloBar's customers were relatively new to marketing and wanted a simple way to launch goal-oriented campaigns.

A simple shift in the information architecture allowed the team to identify areas where they could grow and expand.