September 29, 2016

Identifying growth opportunities for HelloBar

Customer Story

Identifying growth opportunities for HelloBar

Customer Story

Identifying growth opportunities for HelloBar

When HelloBar approached Knurture, they felt that they needed an upgrade. They had been receiving feature request for deeper integrations with email service providers, but didn't know why.

First, we used several research techniques to understand their users' motivations.

HelloBar's customers were relatively new to marketing and wanted a simple way to launch goal-oriented campaigns.

A simple shift in the information architecture allowed the team to identify areas where they could grow and expand.